SEO (Search Engine Optimization) is a crucial part of digital marketing that focuses on improving a website’s visibility in search engine results like Google. The goal of SEO is to drive organic (non-paid) traffic to a website by making it more relevant and trustworthy in the eyes of search engines. This is done through various techniques, such as using the right keywords in content, optimizing page speed, improving mobile-friendliness, earning backlinks from other reputable sites, and ensuring good user experience. When done effectively, SEO helps businesses attract more visitors, generate leads, and increase sales by appearing higher in search results when people search for related products, services, or information.